About Us

Welcome to Farah's Bridal & Couture

At Farah's Bridal & Couture, we believe your wedding day should be as unique as your love story. Founded by Serena Featherstone, our boutique is a sanctuary for brides who seek elegance, craftsmanship, and personalization in every detail.

Our Mission

Our mission is to transform the bridal experience into a deeply personal journey. We don’t just sell gowns—we help you discover the dress that speaks to your soul, paired with exquisite accessories and thoughtful planning guidance that turns dreams into reality.

What We Offer

We specialize in bespoke bridal couture, curating an exclusive collection of designer wedding gowns, veils, headpieces, and luxury accessories sourced from the finest ateliers across Europe and beyond. Each piece is selected for its artistry, quality, and ability to reflect individuality. Beyond the gown, we offer personalized wedding styling consultations, fabric selection guidance, and coordination with trusted UK-based vendors to ensure every element of your day harmonizes with your vision.

About Serena Featherstone

Serena Featherstone, founder and creative director of Farah's Bridal & Couture, has spent over fifteen years immersed in the world of high fashion and bridal design. With a background in textile arts and a passion for timeless elegance, Serena began her journey in Melbourne, Australia, where she first witnessed the transformative power of a perfectly tailored gown. Her move to the UK was driven by a desire to bring European couture craftsmanship to British brides seeking something truly extraordinary. Today, she personally oversees every client consultation, ensuring that each bride feels seen, heard, and celebrated.

Why We Exist

Farah's Bridal & Couture was born from a simple belief: that a wedding dress should not just fit the body, but honor the spirit of the woman wearing it. Too many brides feel pressured to conform to trends or compromise on quality. We exist to reverse that trend—to offer space, time, and expertise so you can choose with confidence and joy. Our atelier is not a showroom; it’s a quiet, intimate space where stories are shared, and memories are stitched into silk and lace.

Our Values

We are committed to ethical craftsmanship, sustainable sourcing where possible, and empowering brides through education—not salesmanship. Every gown we carry is chosen for its heritage, construction, and emotional resonance. We believe in slow fashion, personalized service, and the quiet luxury of being truly understood.

Contact Us

We’d love to hear from you. Whether you’re ready to book a private appointment or simply have questions about our collection, please reach out to Serena directly at [email protected]. Our studio is located at 120 Spencer St, Melbourne VIC 3000, Australia, and we welcome brides from across the UK and internationally for in-person consultations by appointment.